I'm not a grammar snob, really. Okay, so maybe I'm just a little bit of a grammar snob. Teeny tiny. Just on the big grammar doozies, like your vs. you're and I vs. me and OH-FOR-THE-LOVE-OF-PETE its vs. it's. I'm sorry, y'all, but it's time for the bloggers of the world to unite and master it/it's. I see it done incorrectly on blogs all the time, (including, ahem, my own, when I'm proofreading).
Here's my little trick to help me remember the right way to do it:
Imagine that the little apostrophe is the letter i. Therefore, when you write it's, you are writing it is. When you are writing its, you are using the possessive form of the word (as in, "Shannon's blog has reached its highest level of control-freakishness now.")
Works for me!
For more riveting grammar advice, check out Dr. Grammar. I love this stuff!
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